Florian & Friends is a senior-level-only brand and growth consultancy - exclusively focused on healthcare.
When growth is under pressure.
When complexity kills clarity.
When experience matters.
Hi, I’m Florian
For 28 years at Serviceplan Health, I’ve taken true entrepreneurial responsibility for integrated brand and marketing communications in healthcare - not in silos, but in orchestration.
I believe in the power of healthcare brands and their ability to improve lives. Yet pressure on brand and marketing has never been higher - while their impact on growth has never been greater.
The problem:
Ownership is often fragmented.
I stand for efficient growth. I act as an operating system for brand growth, taking personal accountability for aligning strategy, creativity, and media - and for delivering results.
Florian & Friends is not a traditional consultancy or agency.
It’s my personal promise: senior-level-only. hands-on. accountable.
That’s what I stand for - with my name.
I love creating growth brands with meaningful health impact
“There are plenty of service providers - but too few who take true ownership.”
Exceptional creative quality has never been more accessible than it is today.
Agencies, platforms, and AI produce more and faster than ever - the marginal cost of content is approaching zero.
The real challenge isn’t output.
The real challenge is impact.
This is exactly where Florian & Friends comes in:
an agile consultancy for brand and growth leadership in healthcare - built for companies under structural pressure:
Growth expectations alongside cost, MLR, and procurement constraints
Global or local campaigns that need to be faster, more consistent, and more measurable
Agency models that deliver assets, but not integrated systems of impact
Together with a curated collective of senior creative, market and domain experts - my “Friends” - I no longer think in isolated communications, but in integrated brand & growth solutions. Exactly where traditional agency models and anonymous platforms hit their limits - and impact starts to fade.
And for that, I take responsibility.
With my name, my experience, my mindset, and my reputation.
“Experience determines whether great ideas create impact - or get stuck in the system at a high cost.”
Healthcare is going through multiple shifts at once. In moments like these, methodology alone isn’t enough - you need to truly understand the playing field.
For over 30 years, I’ve been guiding healthcare companies through exactly these tensions - from pharma and MedTech to OTC and consumer well-being, across local and global markets.
During my time at Serviceplan Health and working with more than 100 healthcare brands, I’ve learned what really matters today:
spotting what will become critical - early
structuring complexity - fast
making bold decisions -responsibly
and consistently translating them into impact
Experience pays off. Because it saves time, reduces risk, and creates focus, while others are still debating.
Creativity needs also experience to create impact:
Creativity without experience is just noise.
Experience without creativity is slow.
Only their interplay creates real impact.
When needed, I work with my Friends, a curated collective of senior creative, market, and domain experts. Not a freelancer pool. No delegation to junior levels. Senior-level only, on demand, globally deployable. I bring the right minds together, provide clear leadership, and stay personally involved at the heart of the project.
That’s how solutions come to life - innovative, yet practical, scalable, and accountable.
“Brand growth happens where every euro invested delivers measurable business efficiency. I call it: Efficient Growth”.
Florian & Friends is a fast-acting personal operating model - built to create better health brands with:
1. GROWTH as the core focus
Everything is aligned to what actually matters: efficient growth. Not activity. Not volume.
Built around by CEO and CMO growth ambitions - driven by brand excellence at the core.
A strategic and creative growth partner, not an execution layer.
2. OWNERSHIP as leadership principle
I don’t operate as an external consultant or agency, but as an accountable partner at eye level.
No handovers. No dilution. Senior expertise from day one - not learning on your budget.
I stay in it and I make it happen.
3. EFFICIENCY as competitive advantage
I work AI-driven, fast, and pragmatic with a clear focus on what actually drives impact.
When needed, I bring in exactly the right senior experts - my Friends - and work with them hands-on across strategy, medical, creative, and execution.
No layers. No waste. Just the right people, at the right time
My Friends
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Mike Rogers
Creative Director
For over 30 years, Mike Rogers has been shaping award-winning, highly innovative ideas for healthcare brands worldwide - across all relevant channels and audiences.
He is widely regarded, both nationally and internationally, as one of the industry’s leading creative minds, having developed numerous groundbreaking brands and campaigns in the healthcare space.
His distinctive strength lies in the creative interpretation of medical science, combined with a deep understanding of large, complex brands and an exceptional creative mindset. This unique profile results in clearly differentiated ideas with measurable value - driving sustainable growth and progress for our clients.
Under Mike’s creative leadership, Serviceplan Global Health has evolved into Germany’s leading healthcare creative agency and is now recognized among the top agencies worldwide. The agency’s work has been consistently awarded at both national and international level, including multiple Gold awards at Clio Health, RX Club, New York Festivals, Cannes Lions, LIA, and other leading competitions.
Mike was a member of the inaugural Health Lions jury in Cannes (2014), served as Healthcare Jury President at Eurobest (2015), and chaired the Cannes Health Lions jury in 2017.
In the global creative rankings of 2025, he placed #5 worldwide with Serviceplan Health, #2 in Europe, and #1 in Germany - for the twelfth consecutive year. In May 2026, Mike was also appointed as a jury member for the Clio Health Awards in New York.
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Dr. Götz Johannes Peiseler
Chief Medical Director
Dr. Götz Johannes Peiseler is a distinguished physician with over 25 years of clinical experience in internal medicine and intensive care.
He has worked in leading hospitals as well as in private practice. His career stands for a rare combination of scientific excellence, strategic foresight, and a deep commitment to advancing healthcare through collaboration and innovation.Beyond his clinical work, Götz Johannes has been a trusted advisor to the healthcare and pharmaceutical industry since 1996.
He shapes brand, communication, and positioning strategies for international pharma companies. His systemic approach - at the intersection of medicine, marketing, and professional communication - enables impactful solutions with high relevance across the entire healthcare ecosystem.Focus areas of collaboration
Medical Strategy
Strategic translation of medical science into effective, sustainable, and MLR-compliant brand and communication strategies.Medical Advisory Boards
Concept, structuring, and moderation of high-impact advisory boards - with a clear focus on substance, quality of dialogue, and actionable insights.KOL Engagement
Building and maintaining strategic networks with leading opinion leaders to strengthen innovation and credibility.CME Programs
Development and implementation of high-quality educational formats to sustainably improve clinical practice and knowledge transfer.Medical Congresses & Scientific Events
Concept and management of scientific formats that foster thought leadership and drive medical progress.
“Florian & Friends stands for AI‑driven brand leadership with human accountability.”
I embed AI as a true must‑have across thinking, strategy, creation and media - unlocking speed, precision and scalable intelligence.
But I don’t hide behind tools.
AI is part of the “Friends” - guided by experience, driven by human judgment.
Because real AI excellence is not technology. It’s human intelligence powering it.
We work AI‑powered across strategy, medical, creative and media
Senior. Fast. Accountable.
“Selected references where I’ve taken strategic and content leadership - driving measurable growth.”
“If your brand needs growth - I'll own it.”
Explore how we can work together.
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I act as a sparring partner to CEOs and CMOs on growth, brand, and effectiveness.
Fast, senior-level alignment on what really matters - from positioning and go-to-market to campaign performance and operating models.
Clear direction, actionable decisions, and measurable impact.
The goal: reduce complexity, accelerate decisions, and make growth more controllable.
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With my Growth Sessions, I translate key strategic challenges into focused, high-impact working formats. In one to two days, I work closely with the relevant decision-makers on the critical growth levers - from identifying tangible growth opportunities and sharpening brand positioning to developing activation-ready brand, campaign and go-to-market approaches.
The goal is to radically reduce complexity, set clear priorities, and create immediately actionable outcomes. Instead of lengthy processes, we build robust decision foundations that directly drive business impact and enable organizations to act with clarity and confidence.
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In projects, I take full responsibility for the development and execution of key growth initiatives - from brand strategy to tangible brand activation. This includes go-to-market strategies, launch and relaunch projects, the development of differentiated brand positioning, and integrated campaign platforms.
I consistently connect strategy, creativity, and execution around one goal: measurable growth.
With a lean, senior-led setup and the targeted involvement of my Friends, we create solutions that don’t just convince on paper - but prove themselves in the real world.
The key is turning strategic ambition into real impact.
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As part of interim mandates, I take on operational leadership at C-level or in key strategic roles - steering brand, marketing, and growth processes directly from within the organization.
Whether as Interim CEO, CMO, Launch Lead, or Transformation Lead, I don’t act as an external observer, but as an integral part of the team with a clear focus on results and speed.
This often involves critical phases such as transformations, complex launches, or strategic repositionings, where fast decisions and clear ownership are essential.
The goal is to stabilize organizations, brands, and marketing in the short term, drive immediate impact and at the same time build sustainable structures for future growth.
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With my long experience as an international agency leader at Serviceplan Health, I support companies in selecting, structuring, and steering their agency ecosystems for maximum effectiveness.
I guide national and international pitch processes - from strategic framing and partner selection through to final decision-making.
Beyond that, I support the AI transformation of existing agency models, as well as the redesign of collaboration and roles between clients and their agencies. A key focus lies in moderating and stabilizing client–agency relationships, especially in complex or strained setups.
In addition, I design and implement efficient operating models including dedicated teams on both agency and client sides, such as client service hubs or tailored client-agency structures.
The goal is to turn fragmented setups into clear, high-performing systems - aligning ownership, accelerating decision-making, and delivering measurable growth.
Legal Notice
Company Name
FLORIAN & FRIENDS
Registered Address
Edelweißstrasse 11, 82340 Feldafing
Phone
florian@florianandfriends.com
Owner
Florian Bernsdorf
VAT ID No.
161/204/52472